Profile

Dynamic Head of Marketing and Communications with a decade of experience leading award-winning teams. Proven expertise in developing and executing strong marketing and communications strategies that drive growth and elevate brand awareness. Strong people skills, fostering collaborative and motivated teams. Adept at analysing market trends and leveraging insights to achieve high outputs. Committed to staying abreast of industry advancements and driving innovation for sustained performance. Ready to bring my strategic vision and leadership acumen to contribute to your organisation’s success.

Contact

hello@jaynerotheroe.com

+44 7969 138246

Download CV

Work Experience

Jun 2021 – Present

Linc Cymru Housing Association Ltd

Head of Marketing and Communications

Visionary leader responsible for steering the strategic direction of Marketing and Communications and Event Management for the organisation.

Leading two cross-functional teams that manage Marketing, Commercial, Event Management, Public Relations, External Affairs, Communications, Design and Production through a solution-oriented and innovative approach. My leadership of two core business teams is instrumental in ensuring the delivery of exceptional services to our customers, partners, colleagues, and stakeholders.

A key influencer providing strategic leadership by exemplifying behaviours aligned with Linc Cymru’s values and purpose. Inspiring colleagues throughout the organisation, promoting collaborative efforts that have resulted in a robust network of engagement and produced comprehensive outcomes. Utilising a coaching and mentoring style to cultivate a positive culture within the team and encourage strong relationships across the broader business, aiming for a balanced, healthy, and impactful collective known as “OneLinc”.

These facets contribute significantly to Linc Cymru’s strategic business plan performance and deliver organisational ambitions and brand standards.

Jun 2018 – Jun 2021

Linc Cymru Housing Association Ltd

Marketing and Communications Manager

Held pivotal roles as a trusted advisor to the Executive Team and actively contributed as a member of the Business Leadership Group, providing expertise in communications and marketing best practices and initiatives.

Executed comprehensive internal and external multi-channel communications strategies for varied audiences, encompassing customers, colleagues, and stakeholders. Led a team responsible for the successful implementation of these strategies.

Oversaw supplier relationship management, team and project procurement contracts, and controlled the departments annual budgets.

Mar 2017 – Jun 2018

Linc Cymru Housing Association Ltd

Senior Communications Officer

Took on the responsibility of internalising public relations and marketing functions, resulting in a yearly cost saving of £50k for the business. Spearheaded all aspects of Public Relations and Marketing, including the development of annual strategies.

Notably, during this period, I played a primary role in strategically integrating digital marketing, incorporating both social media marketing and online paid advertising in to the team’s core offerings.

Coordinated the planning and execution of routine internal and external marketing and communications campaigns, including the organisation of events, production of corporate publications, and management of the Linc Cymru website and its microsites.

Mar 2010 – Mar 2017

John Lewis Partnership Plc

Regional Editor

Produced a weekly publication, crafted content for the website, and conducted interviews with business partners. Generated, edited, and promoted content across print and online platforms, utilising industry standard Adobe Creative Suite, Quark and CQ5. I also created video contect, monitored social media, and oversaw regional marketing campaigns, collaborating with local and national media.

Additionally, I mentored fellow Regional Editors, providing feedback and expertise in Adobe Creative Suite and CQ5 intranet, contributing to the success of communication initiatives.

References

Available on request.

Skills

Strategic Planning
Brand Guardianship
Team Development
Program Management
Change Management
Financial Acumen
Stakeholder Relationship Building
Customer Relationship Management
Supplier Relationship Management
Marketing & PR
Design & Production
Web Design & Development
Digital Marketing & Analytics
Event Management
Adobe Creative Suite
Microsoft 365
Asana

Awards

2023 | CIPR Pride Awards: Gold
Best Channel Delivery

2022 | carehome.co.uk Awards
Top 20 Mid-Size Care Home Group, UK wide – Awareness & Review Campaign

2022 | carehome.co.uk Awards
Top 10 Care Home, Cardiff – Awareness & Review Campaign

2022 | carehome.co.uk Awards
No 1 Care Home, Newport – Awareness & Review Campaign

2021 – Present
Community Housing Cymru
Elected Chair of Communications and External Affairs Strategic Delivery Group

1995 – 2000
City and County of Swansea
Former, Decorated County-Level Swimmer

Speaker Engagements

Present | CHC Strategic Delivery Group
Regularly host and facilitate discussions for the Community Housing Cymru Communications and External Affairs Strategic Delivery Group, serving as Chair.

2023 | Inside Housing
Presenter at the Inside Housing Communications Conference on low-cost engagement techniques.

2022 | Business News Wales
Panelist discussion on the use of digital technologies in communications and customer expectations.

2022 | Comms Hero Week
Speaker at the conference, focusing on influencing positive colleague experiences through digital platforms.

Education

CIM Chartered Institute of Marketing
The New Marketing Director Course – Completed 2023

CIM Chartered Institute of Marketing
AgilePM® Marketing Planning Course – Completed 2021

Cambridge Marketing College
CIPR Professional PR Diploma – Completed 2020

University Wales, Cardiff
BA Hons, Language and Communication – Completed 2002